Pop culture from East to West
17-18 OCTOBER | BRUSSELS EXPO
Saturday from 10am to 7pm – Sunday from 10am to 5pm
Time to meet your heroes
The largest pop culture gathering of the Benelux is back, with a new cape.
For the Autumn editions, Made in Asia, Heroes Comic Con and GameForce have merged into one geeky festival with clear-cut zones and tons of atmosphere: Heroes World.
Your Universes Beyond the Screen
It’s a new realm where you can discover the best of Asian pop culture, meet world-famous actors, artists, and experts, browse through hundreds of specialised vendors, and get your geek on in games, workshops, tabletop games, nostalgic decors, and more surprising experiences.
Discover our zones
Your doorway to the wonders of Asia—from Japan to Korea, all the way to China!
Let your fandom sprout bloom with once-in-a-lifetime actor encounters!
The finest minds and steadiest hands of the universe gather in the Creators Cave!
Where you’ll need 8 arms to go nuts on all keyboards, controllers, cards, and dice.
The ultimate hotspot to hunt down all the geeky treasures you’ve been dreaming of.
